Vision and Values
Since its establishment in the late 1970’s in the south of Israel, the Baran Group has succeeded in securing market leadership among Israel’s engineering companies, in winning the highest esteem of the professional and business community and in making a unique contribution to Israel’s industrial infrastructure. The Baran Group intends to become a recognized global provider of engineering and technology solutions to turnkey projects for communications and industrial businesses.
The Baran Group is continuing to promote its management and engineering capabilities, based on hands-on involvement by senior executives, nurturing the entire staff, and continuous improvement of the company’s unique work environment.
The Baran Group’s strategy for sustained growth is to continue its development and expansion locally and internationally, and to maintain profitability.
Values
- Maximum personal commitment to promote the organization’s goals based on co-operation, mutual respect and understanding.
- Increasing the market value of the Group, its subsidiary companies, business units and employees as a whole, whilst ensuring the continuous allocation of the Group’s profits to employees, executives and shareholders, in the form of dividends and bonuses.
- Nurturing personal and business relationships based on honesty, friendship, respect, support, credibility and attentiveness.
- Focusing all personal, professional and business efforts in the Group in order to meet the company’s goals, while aiming for continuous learning and improvement.
- Adhering to the company’s rules, regulations and decisions while retaining the freedom of thought, argument and preliminary discussion.
- Willingness to engage in specially concerted efforts to provide the client with the best quality service and solutions.
- Ambition for project excellence execution while implementing a reach safety culture and maximizing environmental safeguard.
- Nurturing long-term friendly and professional relationship with clients and suppliers.
- Aiming for optimal return on quality services and products, while maintaining maximum efficiency.
- Involvement and social accountability of the Group and its employees to community and national issues, through the provision of engineering services to the community.
Mission
The Baran Group creates and delivers complete engineering solutions for infrastructure projects, manufacturing plants, production of and providing services to industries systems via planning, project implementation, consultancy and management services.
The Baran Group invests in the development and implementation of advanced technological products with global market potential.
The Baran Group works closely with leading Israeli and multinational companies. The Group’s uniqueness lies in its ability to handle complex and challenging projects, to offer creative unconventional solutions, and to customize projects to clients’ real needs.



